RAPHAEL KIRCHNER and the rise of the pin-up postcard


Raphael Kirchner (1875-1917) was an Austrian postcard illustrator. Many of the best postcard artists were actually poster artists whose posters were reproduced as postcards. Although the Austrian illustrator Raphael Kirchner also produced a few posters as well as book covers and illustrations for magazines, he was one of the few who chose the postcard as his primary medium of artistic expression. He designed more than 800 of them, which quickly made him so popular and were so sought after that he was able to live handsomely off the proceeds.

The Kirchner Girl

Most of Kirchner’s postcards feature women, or more precisely a particular slender, sensuous and alluring yet also strangely innocent type of woman, the “Kirchner Girl”, that he basically created from scratch with his images. In an article published in The Sketch soon after his death, the Kirchner Girl, who is said to have been the first ‘pin-up girl’ in history, is described like this:

“She is not always supremely beautiful or supremely well developed. Her features have not the austere regularity, the aloof and cold expression of the classical goddess type, her figure is graceful and slender rather than majestic and statuesque. In brief, she is the girl of every day, ‘the girl in the street’, but redeemed from the commonplace by dainty clothes and imbued with an amiable spirit. She is cosy and loving and eminently approachable. She is just the girl to take out to the theatre, and to supper afterwards, if there is time! She is femininity personified, not an ‘impossible she’ but the ideal companion of the average man’s dreams.”


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